How will COVID-19 related economic restarts impact product marketing for SaaS providers?
Over the balance of 2020, this likely will be the most important question your organization can answer. Get it right, and you’ll be ahead of the curve – profiting rather than reacting. Get it wrong, and you’ll struggle to meet your quarterly and annual revenue targets. As product marketers, you are the person in the organization that must provide guidance and leadership.
No one has a crystal ball to predict the future, but most information isn’t that helpful – it’s either too general to apply to SaaS providers, or it’s so specific that it lacks context. We put our team of analysts on curating actional insights that will help you make better decisions.
Select which areas you want to explore from the table below. Our concise summaries of each piece of data or industry analysis will tell you quickly where you want to dig deeper.
If you still need help, that’s what we do. We can help you craft a specific set of research questions that will drive the highest return in the shortest time.
To begin, select one of the two topics:
Upstream Product Marketing
(Research & Development, Engineering, Front End of Innovation, Roadmap Planning, Market Opportunity Analysis, User Research)
Will federal legislation support, fund, or incentivize research and development efforts that have been put on hold during the COVID-19 pandemic?
COVID-19 Policy Tracker
Federal, State, and Local Responses to the Coronavirus
COVID-19 in Congress
OMB gives agencies more flexibilities when awarding grants for coronavirus research
CORONAVIRUS: WHAT YOU NEED TO KNOW – Current Information On The Status Of COVID-19 In The United States And Abroad, What Actions States/Territories Have Taken To Address It, And The Latest Efforts By The Federal Government.
What new or expanded market opportunities might be created from a larger portion of my customers working from home?
A Deep Dive Into Remote Work For Our Future Of Work
How Remote Working Is Reshaping A Future New World Of Work
Remote Work Trends and the Coronavirus: What Changes Are Coming?
State Of Remote Work: How remote workers from around the world feel about remote work, the benefits and struggles that come along with it, and what it’s like to be a remote worker in 2019.
Communication Technology and Inclusion Will Shape the Future of Remote Work
How will the pandemic impact the (upstream product marketing) competitive landscape?
How will societal expectations regarding digital and video communications impact the expectations of users regarding security, reliability/uptime, and accessibility?
Bureau Steps In To Ensure Digital Accessibility Amid COVID-19 Crisis
The State of Broadband Amid the COVID-19 Pandemic
RESOLVING DIGITAL CONGESTION AMID THE CORONAVIRUS CRISIS
Trends in 2020: Converged “Digital” Risk Elevates the Security Executive
Cyber secure digital communications – how can it be done?
What will be the changing legal frameworks, decisions, and views that we’ll need to keep sight of in order to market our products globally?
What does the “next level” of video or multimedia technology look like, and how might it impact our SaaS product roadmap?
What liability might we be exposed to if a security flaw is discovered in our platform?
How will social distancing and possible viral flare-ups impact the ability of our development teams to collaborate effectively?
Downstream Product Marketing
(Marketing Communications, Advertising, Public Relations, Digital Marketing / SEO / SEM / Social, Back End of Innovation, Launch Planning & Execution, Customer Service, Customer Loyalty, Measurement & Evaluation, Reputation)
How will varied approaches to restarting the economy at the state, federal, and international level impact new adoption of our platform as well as existing usage?
What impact might a severe economic downturn have on SaaS platform attrition rates and/or price sensitivity?
How will the pandemic impact the (downstream product marketing) competitive landscape?
If a large percentage of workers are “Working from Home (WFH)” over the foreseeable future, how will user expectations of our platform change?
84% of businesses will increase remote work after COVID-19, despite security concerns
Updates about government-backed hacking and disinformation
Hack for Hire Firms Rose in India Amid Growing Covid-19-Themed Cyber Attacks: Google
Gartner HR Survey Reveals 41% of Employees Likely to Work Remotely at Least Some of the Time Post Coronavirus Pandemic
What will be the changing legal frameworks, decisions, and views that we’ll need to keep sight of in order to market our products globally?
What features and functions are other SaaS providers adding to their platforms right now to increase retention and customer satisfaction (and reduce churn/attrition)?
How might changes in company policies or staff reductions at our users’ organizations impact their continued use of our platform?
How do we keep users engaged in our platform as environmental restrictions ease and “screen burnout” begins to set in?
Upstream and Downstream Decision Support Engine
FirstLight is the SaaS platform of choice for product marketers, R&D, engineering, and product management professionals. It gathers information from thousands of public and private sources (including patent and regulatory databases), synthesizes them into a coherent picture, and delivers those insights into the hands of your stakeholders.
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