What will be the changing legal frameworks, decisions, and views that we’ll need to keep sight of in order to market our products globally?
Upstream Product Marketing
The Impact of COVID-19 on Your Advertising and Marketing Campaigns
Aurora WDC Analysis: “The coronavirus (COVID-19) global pandemic has resulted in changes to advertising, marketing, promotional and media spends, forcing businesses and brands to reevaluate their thinking about current and future advertising and marketing campaigns to maintain a steady stream of income. While brands currently seek to strike the right tone during a global health emergency, the future portends market alteration, increased competition and a demand for creative and aggressive marketing practices.” In addition to changes in market shift, brands will also need to be aware of potential FTC guidance changes in preventing deceptive practices in addition to the possibility for more changes as a result of this pandemic.