Aurora GPS™

achieve alpha™
Aurora GPS is an intelligence gathering, market analysis and consumer research consultancy with a global reach.

FirstLight®

magnify truth™

FirstLight Cloud-Based Intelligence Management Software is the easiest way to aggregate, analyze and distribute critical insights throughout your organization.

RECONVERGE®

forge belonging™

RECONVERGE is a social learning community for current and aspiring intelligence leaders seeking to elevate their careers, their organizations, and their colleagues.

Aurora WDC stands ready to help you break through.

Get started right now.

About Aurora WDC

 

Aurora WDC serves organizations worldwide in their efforts to win in the marketplace, deploy technology to amplify insights, and build a culture of intelligence. Its three offerings have been crafted intentionally to serve the needs of intelligence professionals and top executives.

Aurora GPS is committed to helping its regional, national and global clients achieve alpha™ in their marketplace through ethical intelligence gathering, incisive analysis and transformative skill-building.

FirstLight is the SaaS platform of choice for intelligence leaders and analysts. It gathers information from thousands of public and private sources, synthesizes them into a coherent picture, and delivers those insights into the hands of your stakeholders.

RECONVERGE is a social learning community on a mission to forge belonging™ among the best and brightest intelligence professionals in the business world so they can discover how much more there is to learn.

Aurora WDC: break through™

Aurora GPS is is committed to helping its regional, national and global clients achieve alpha™ in their marketplace through ethical intelligence gathering, incisive analysis and transformative skill-building. With a Global Perspectives and Synthesis (GPS) approach, we show our clients how to exploit gaps in competitors’ strategies, attack profitable adjacent markets, repulse business threats, and plan for multiple possible futures. Get started tackling your toughest strategic question now.

Aurora WDC Global Primary Research / HUMINT

Global Primary Research (HUMINT) Human Intelligence

Patent & Intellectual Property Analysis

IP Analysis (Patent & Intellectual Property)

War Games, Competitive Simulations & Scenario Planning

War Games, Competitive Simulations & Scenario Planning

Sourcing & Supply Chain Intelligence

Sourcing & Supply Chain Intelligence

Aurora WDC Competitor & Executive Profiling

Competitor & Executive Profiling

Market Size & Competitive Landscaping

Market Sizing & Competitive Landscaping

Conference Intelligence & Tradeshow Coverage

Conference Intelligence & Tradeshow Coverage

Merger & Acquisition Intelligence

Merger & Acquisition Intelligence

Strategy & Business Model Validation

Strategy & Business Model Validation

Competitive Pricing Intelligence & Go-To-Market Strategy

Competitive Pricing Intelligence & Go-To-Market Strategy

Counterintelligence Investigations & Training

Counterintelligence Investigations & Training

Legislative-Regulatory Impact Analysis

Legislative-Regulatory Impact Analysis

Customer Insights & Engagement

Voice of Customer (VOC) Customer Insights & Engagement

Product Development & Product Management Analytics

Product Development & Product Management Analytics

Win-Loss Analysis & Sales Effectiveness

Win-Loss Analysis & Sales Effectiveness

Intelligence Program Development & Analytical Fitness

Intelligence Program Development & Analytical Fitness

FirstLight is the SaaS platform of choice for intelligence leaders and analysts. It gathers information from thousands of public and private sources, synthesizes them into a coherent picture, and delivers those insights into the hands of your stakeholders. That’s how you magnify truth™ inside your organization.

FirstLight Enterprise Edition

Enterprise Edition
For those analysts committed to a full Intelligence Operating System™, FirstLight Enterprise Edition™ offers a complete bespoke intelligence backbone capable of serving any size organization.

FirstLight Team Edition

Team Edition
For those analyst teams who require a single source of truth, FirstLight Team Edition™ offers a centralized intelligence platform to coordinate team activities and impacts.

FirstLight Virtual Analyst

Virtual Analyst
If you are like most intelligence teams, your resources are stretched. There is no shortage of questions to be answered, reports to write, or executive needs to address. Managing a software platform sounds great, but you simply don’t have the extra time in your day.

RECONVERGE is a social learning community on a mission to forge belonging™ among the best and brightest intelligence professionals in the business world so they can discover how much more there is to learn. The RECONVERGE network offers multiple opportunities to connect, including IntelCollab™ webinars, local Insight Circles™, and the annual RECONVERGE:G2 Intelligence Leadership Symposium.

RECONVERGE:G2 Intelligence Symposium

G2 Annual Conference
RECONVERGE:G2 is the annual Intelligence Leadership Symposium hosted by Aurora WDC, and is planned for April 24-26, 2018.

RECONVERGE Insight Circles

Insight Circles
Insights Circles, facilitated by Aurora WDC, are small groups of Market Research, Strategy, Innovation, and Intelligence professionals that come together to accomplish a shared goal.

RECONVERGE IntelCollab Webinars

IntelCollab Webinars
Twice each month, the community comes together virtually through the IntelCollab™ webinar series, focusing on everything from intelligence tradecraft to technological and social trends.

Aurora WDC Leadership Team

Derek Johnson, CFA
Chief Executive Officer

Phone: +01 (608) 268-3470
LinkedIn: View Profile
Twitter: 

Full Bio

As Chief Executive Officer of Aurora WDC, he invests most of his time guiding the overall strategy of the business and directing the firm’s external consulting opportunities with clients. Prior to this promotion in March 2010, he served the prior seven years as Chief Operating Officer and Director of Research with the firm. Prior to joining Aurora in 2003, Mr. Johnson was in the Investment Management industry as an account and portfolio manager. He served as Wisconsin’s SCIP chapter co-chair from 2007-2009 and remains on the steering committee, was Program Chair of the 2009 SCIP International Conference, and is a SCIP Catalyst Award recipient.

John Thomson
Chief Research Officer

Phone: +01 (770) 519-2560
LinkedIn: View Profile
Twitter: 

Full Bio

John Thomson joined the company in early 2005 and has more than 17 years of experience in the field of corporate intelligence and counterintelligence. Based in Atlanta, his role as Chief Research Officer focuses on managing the field intelligence collection efforts of our research teams, with final decision-making capability on the composition of the research teams and the ongoing directives of their efforts. He also manages our network of overseas research partners. Over the course of his career, he has worked hundreds of intelligence projects for a multitude of Fortune 500 and Global 2000 clients across more than 15 different industries. Prior to joining Aurora, Mr. Thomson worked several years in field operations as an intelligence collector for multiple firms and also spent 12 years with a leading technology company where he built and managed their competitive intelligence program. His academic achievements include a B.S. in Marketing from American University in Washington, D.C., MBA coursework at Monmouth University in Long Branch, NJ, and the Georgia Private Investigator program at Gwinnett Technical College in Lawrenceville, GA.

Craig S. Fleisher, Ph.D.
Chief Learning Officer

Phone: +01 (608) 630-5869
LinkedIn: View Profile
Twitter: 

Full Bio

Dr. Craig S. Fleisher is the Chief Learning Officer at Aurora WDC. A widely published and one of the globe’s most highly cited authors of fourteen books including Business and Competitive Analysis 2nd Ed. (Pearson, 2015), SAGE Handbook of International and Corporate Affairs (2017), Analysis Without Paralysis 2nd Ed. (FT Press, 2013), Competitive Intelligence and Global Business (Praeger, 2005), Strategic and Competitive Analysis (Pearson, 2003), and 150+ scholarly articles and book chapters, he has twice been a business school dean and endowed university research chair holder. Dr. Fleisher uses this deep background in intelligence methods to show both practitioners and organizations how to grow professionally and continually improve their results.

Arik Johnson
Founder & Chairman

Phone: +01 (608) 630-4242
Personal Blog: ArikJohnson.com
LinkedIn: View Profile
Twitter: 

Full Bio

Arik Johnson is Chairman of Aurora WDC, the intelligence research, systems and training advisory firm he founded in 1995. After stepping aside as CEO in late 2009, today Mr. Johnson focuses on the development of competing hypothetical solutions to seemingly intractable intelligence problems. He works with organizations of all kinds to develop a performance-driven organizational reconnaissance apparatus to monitor, detect, interpret and anticipate changes in the business environment that could help them outperform their peers.

Greg Ervin
Chief Technology Officer

Phone: +01 (651) 262-4282
LinkedIn: View Profile
Twitter: 

Full Bio

Greg Ervin serves as CTO at Aurora WDC, a global intelligence organization headquartered in Madison, WI. Reporting to the CEO, he is responsible for the oversight of all endeavors that couple technology and human analysis, including the FirstLight® Intelligence Platform. He takes a hands-on approach to the FirstLight technology roadmap and implementation of new features – both client-facing as well as foundational technology. Mr. Ervin believes that his personal approach to addressing client needs leads to a more responsive, and ultimately higher-value, technology solution.

Recent Blog Posts

 

Making Business Leaders Teachable – Theme of the Day for RECONVERGE:G2 Tuesday, April 24, 2018

Why is it so hard for business leaders to admit they know less than they thought they did about their circumstances and must instead come to grips with the facts in order to confront reality? Before we can answer that question we must first ask, why is it that we expect CEOs and others in the executive leadership suite to have all the best answers instead of asking all the best questions?

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