How will the pandemic impact the (downstream product marketing) competitive landscape?
Upstream Product Marketing
Aurora WDC Analysis: With the shift to remote work, many marketing teams can no longer meet in person to collaborate and share ideas. This puts marketing teams at a disadvantage as they try to readjust their goals to fit more in line with the current environment they need to be operating in. In a survey, 42% of respondents said that their marketing teams lacked the bandwidth to create new content with shifting priorities. As priorities shift, 72% of respondents expect to see greater amounts of web content in the future and 67% are expecting to see a greater number of webinars in the future.