How will the pandemic impact the (downstream product marketing) competitive landscape?

Upstream Product Marketing
Aurora WDC Analysis: Marketing strategies should reflect the priorities of the people they are being marketed to. In the times of the coronavirus, marketing should change with client concerns. When customers are dealing with shutdowns and layoffs, it is important for marketing to not seem tone deaf. As many companies shift to working from home, it should be no surprise that screen time has increased with the decline of work-related travel and in person gatherings. That being said, marketing will likely take on a more digital form, trying to reach customers where they are, on the internet.

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