How will the pandemic impact the (upstream product marketing) competitive landscape?
Upstream Product Marketing
Aurora WDC Analysis: Displaying authenticity is key in getting consumers on board with the message being portrayed. Organizations need to appear to not just be jumping on headlines to appeal to customers. The business also has a voice outside of the marketing and needs to use that voice to be supportive and empathetic towards the situation. The main message is to be flexible and willing to adapt to the, seemingly chaotic and ever changing, situations that are presented.