How will the pandemic impact the (upstream product marketing) competitive landscape?

Upstream Product Marketing

Stats roundup: coronavirus impact on marketing, ecommerce & advertising

Source Article: https://econsultancy.com/stats-roundup-coronavirus-impact-on-marketing-ecommerce-advertising/

Aurora WDC Analysis: The pandemic has impacted the way that marketers present products. Studies show that With social distancing measures likely to stay a while longer once lockdown lifts, sixty-two percent of all respondents stated that they were more likely to spend money with companies that prioritize the health and safety of their staff as more brick-and-mortar shops reopen. Marketers adapting to the pandemic are changing the approach to this more appeal to emotion and safety in order to be successful.

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