How will the pandemic impact the (upstream product marketing) competitive landscape?
Upstream Product Marketing
Aurora WDC Analysis: The pandemic has impacted the way that marketers present products. Studies show that With social distancing measures likely to stay a while longer once lockdown lifts, sixty-two percent of all respondents stated that they were more likely to spend money with companies that prioritize the health and safety of their staff as more brick-and-mortar shops reopen. Marketers adapting to the pandemic are changing the approach to this more appeal to emotion and safety in order to be successful.