What will be the changing legal frameworks, decisions, and views that we’ll need to keep sight of in order to market our products globally?
Upstream Product Marketing
Breakingviews – The looming war over working from home
Source Article: https://www.nasdaq.com/articles/breakingviews-the-looming-war-over-working-from-home-2020-06-24
Aurora WDC Analysis: More than 80% of employees expect to return to the office in the next 12 to 18 months, according to a Xerox survey. Workers in United States, China, Japan, Germany and Italy reported being just as productive at home as they were in the office, according to a Lenovo survey. It is important to keep the opinions of employees, the people being marketed to and be aware of their expectations. Some companies may not go back to the office for another year and may hold off on launching an SaaS program, others may shift to more remote work citing increased productivity and seek to engage in contracts sooner. Understanding the market will result in a better application of marketing techniques.