The Impact of COVID-19 on Your Advertising and Marketing Campaigns

Aurora WDC Analysis: The pandemic has created new legal challenges in marketing as regulators are more active in countering deceptive or predatory practices. With the FTC and other regulatory authorities taking a more active role in cracking down on deceptive, unfair or abusive advertising and marketing, brands must approach their marketing campaigns and scheduled content timelines with caution and carefully evaluate both the language and imagery used in advertisements and marketing materials – with social media marketing in particular. To minimize the potential of enforcement actions or inquiries, as well as challenges by competitors, brands must comply with regulations pertaining to social media and the use of influencers and endorsers, promotional devices, gift cards and charitable sales promotions.