How will the pandemic impact the (upstream product marketing) competitive landscape?
Upstream Product Marketing
Aurora WDC Analysis: E-commerce is one of the segments that is winning during the pandemic and represents an opportunity for marketers to capitalize on. Marketing towards an e-commerce approach can help with the message of safety and addressing health concerns while meeting consumer needs. The pandemic has also created opportunity towards marketing through media since staying at home means more eyes are on screens and engaging in this sphere.