How might changes in company policies or staff reductions at our users’ organizations impact their continued use of our platform?
Upstream Product Marketing
Aurora WDC Analysis: A typical SaaS platform may offer variety in product and pricing offerings for their software, similar to a pay per user system. If a product runs on such a system and faces a policy change or staff reduction, it is likely that they will shift to a smaller version, or a less expensive one to cut costs. The flexibility of an SaaS platform will see that it is affected by staff reductions and policy changes. If selling a platform that is not based on the typical SaaS style, it mat result in larger cuts by the users’ organizations as they look to cut costs. It is likely that a staff reduction or policy shifts may reduce continued use of the platform.