IMPACT OF THE CORONAVIRUS PANDEMIC ON MARKETING

Aurora WDC Analysis: Consumers appreciate marketing empathy currently although do remain wary about how the message is displayed. If the message makes it seem like the marketer is capitalizing on the pandemic or appears “fake” then the negative reaction will be stronger. Another important observation is that the pandemic has forced marketers to find new ways to engage and interact with customers. Finding new innovative ways to connect and involve customers is key to succeeding in this new normal.