What features and functions are other SaaS providers adding to their platforms right now to increase retention and customer satisfaction (and reduce churn/attrition)?
Upstream Product Marketing
Aurora WDC Analysis: Vertical SaaS is a growing trend in the SaaS market. Whereas a horizontal SaaS will work across multiple industries, a vertical platform will specialize in one specific industry. This specialization allows providers to be of a better service to their clients with industry specific knowledge and data. Tailored software will likely increase a provider’s market share in that one industry and open the door for upselling opportunities. Specialization in one industry may also lead to a more homogenous client base as many competing firms, through copycat buying, will seek software to stay competitive.