Aurora WDC Brand Standards
Acceptable Uses
The examples of acceptable uses of the Aurora WDC family of logos is meant as a guideline, not a set rule. For example, a blue “water” background may provide acceptable contrast for the Aurora WDC logo, but not for the FirstLight logo. However, these examples should provide significant flexibility in the application of the entire brand family.
Color logo on a white background
Color logo on a light silver background
Color logo on a silver faceted background
White logo on colored, faceted background
Color logo on a faceted background overlaying an image
White logo on a dark color background
Black logo on a light color background
White logo on a textured background
Prohibited Uses
It is easy for “unauthorized” uses of the logo to appear and propagate. Again, this list of prohibited uses is meant as a guide, not a set rule. Please contact us if you have any questions.
Rotating the symbol
Using the logotype by itself
Repositioning or resizing the symbol relative to the logotype
Distorting the logo
Using offensive drop shadows
Placing logo on a background that compromises legibility
Interchanging logo formats