Aurora WDC Blog

Business leaders today have no choice to put technology to work to drive growth, innovation and strategy. Those who don’t won’t be leaders of anything for long.

Strategy. Innovation. Growth. These priorities used to be simple goals to understand and, sometimes, even simple to achieve. That simple world no longer exists.

Much has changed in the 22 years since I set out to build what would become Aurora WDC. We no longer think of strategy as a strict assembly of analytical methods applied to business problems. We no longer consider technology optional to achieving the mission of driving growth and innovation. And we no longer feel like we must achieve business success alone.

Every champion in history understood one thing their lesser rivals either forgot – or overlooked entirely: it shouldn’t matter whether you emerge the victor in every contest; it only matters that you’ve beaten your own last, best performance on your chosen field of battle.