Aurora WDC - HealthCare & Life Sciences

Using Superior Intelligence to Advance the Cause of Healthcare & Life Sciences

Aurora WDC is committed to helping its regional, national and global Healthcare & Life Sciences clients achieve alpha™ in their marketplace through ethical intelligence gathering, incisive analysis and transformative skill-building. Our global team, which includes multiple PhD’s, helps our clients to exploit gaps in competitors’ strategies, attack profitable adjacent markets, repel business threats, and plan for possible future opportunities. For over 25 years, our clients are proud that we have conducted our business under rigorous ethical guidelines.

  • Industry leading group of seasoned professionals in the market analysis and competitive intelligence field for over 25 years
  • Fully Integrated Suite of Market Analysis and Competitive Intelligence Support including systems, primary source research, and ongoing market assessment
  • Decision-making support services including competitive strategy workshop facilitation and competitive intelligence training

Healthcare & Life Sciences Category Experience:

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Allergy

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CNS

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Diagnostics

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HIV/AIDS

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Biopharmaceuticals

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Oncology

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Sleep Disorders

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Asthma/COPD

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Dermatology

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GI

Z

Immunology/Epilepsy

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Medical Devices/Equipment

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Ophthalmology

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Cardiology

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Diabetes

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Hemophilia

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Vaccines

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Medical Insurance

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Rare Diseases

Typical Focus Areas of Research Services

Market sizing and competitive landscaping

Product development and product management analytics

Conference intelligence and tradeshow coverage

Sourcing and supply chain intelligence

Legislative and regulatory impact analysis

Marketing messaging, counter messaging and value-added marketing programs

Competitive pricing intelligence and go-to-market strategy

War games, competitive simulations and scenario planning

Win-loss analysis

Merger and acquisition intelligence support

Sales force profiles, structure, and compensation

HCLS Therapeutic Area Dashboard

The Healthcare & Life Sciences Decision Support Engine

FirstLight is the SaaS platform of choice for intelligence leaders and analysts in healthcare & life sciences. It gathers information from thousands of public and private sources, synthesizes them into a coherent picture, and delivers those insights into the hands of your stakeholders.

Learn more and schedule a private demo at getFirstLight.com.

COLLECTION

Stay on top of market and competitive events through automated collection and tracking of the following:

  • Clinical trial progress
  • Regulatory filings and approvals
  • Patent filings, claims and approvals
  • Emerging challenges to existing technology

 

ANALYSIS

FirstLight facilitates enhanced decision making through:

  • Powerful auto-tagging and keyword-enabled searches that retrieve only relevant intelligence
  • Dynamic data manipulation and graphic visualizations that highlight trends across multiple competitors

 

REPORTING

Stakeholders use reports to internalize market and competitive trends with:

  • Dashboards that are therapeutic area and technology-specific
  • Breaking news alerts and newsletters with targeted internal distribution

 

. . .

Disclaimer notice: Data found in images and screenshots (above) are for illustrative purposes and do not represent current data or reporting. Scenarios are fabricated for marketing purposes, exclusively.

Expert Healthcare and Life Sciences Team

Richard Loomis

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I joined Aurora WDC in 2011, and spend my time managing teams of field analysts and serving as a client liaison and program lead. I use my 20-year background in intelligence to help organizations answer tough questions, working on both the client-side and the agency-side throughout my career. My focus in life sciences crosses multiple therapeutic subject areas: oncology, immunology, infectious disease, blood disorders, diabetes, CNS, and eye disorders (glaucoma, macular degeneration, diabetic retinopathy, cataracts, etc.) I started my career in the U.S. Navy, serving as Lieutenant in Tactical Intelligence aboard the USS Cook. I enjoy hiking, sailing, fishing, cross-country, alpine skiing, and reading history.
Angela Forgues

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I love solving gnarly problems – breaking them down, tussling with teammates and clients, and unearthing unexpected connections, emergent patterns and leverage points. At Aurora WDC, my work sits in the space where technology and custom research come together to support actionable, data-informed insights. That means you might find me refining research scopes, building more incisive data collection systems, synthesizing qualitative and quantitative findings, telling stories through data visualizations, or mentoring staff members. My professional expertise and PhD is largely concentrated in the healthcare and life sciences, informed in part by more than 10+ years in epidemiology, public policy, clinical research and population health. I take a keen interest in emerging technology and its application across industries and its potential to transform health.  During my after after-hours I enjoy refining my partner dancing skills as well as leading the medical research team of an open source supplies nonprofit.

John Westberg

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I manage research projects from beginning to end: designing feasible scopes, ensuring timely execution and delivering actionable intelligence. My clients cross almost all verticals, but I have special expertise in retail, CPG and life sciences. I have extensive experience in reputation intelligence, which is using traditional intelligence best practices and tools to assess and mitigate reputation risk. I am an expert at identifying and monitoring early warning indicators for intelligence programs, and applying risk management principles to prepare, prevent and respond to critical issues. In my free time, I enjoy spending time outdoors hiking, kayaking, fishing, meditating, and camping. I am based in Minneapolis, but can often be found wandering around outside in Northern Minnesota.

Tim Smith

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I specialize in designing business competitive simulations for a broad range of client companies across the globe. These simulations depend upon competitive intelligence and market forecasts, which is why the relationship with internal assets is so vital. I was trained in “wargaming” as a member of the U.S. Army Intelligence community, where I designed, developed and implemented numerous joint-service military training exercises. Since leaving the service, I have spent the last 20 years running simulation sessions for Fortune 500 companies, with an emphasis in healthcare, pharmaceuticals, and medical devices.

Bob DeBartolo

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Full Bio

I bring more than 35 years of global experience and engagement with diverse stakeholders to create strategic solutions within the Healthcare & Life Sciences industry. My expertise includes: Allergy, Asthma, Cardiology, COPD, CNS, Dermatology, Diabetes, Epilepsy, Hematology, Hemophilia, Hepatitis C, HIV/AIDS, Immunology, Oncology, Ophthalmology, Renal Disease, and Sleep Apnea, spanning traditional, biotech, informatics, laboratory testing, genomics and rare diseases. I hold a B.S. in Business with a major in Marketing from Miami University in Oxford, Ohio, and have advanced my knowledge base with numerous advanced-level Healthcare & Life Sciences business management development programs at Babson College, Wharton School, and Dartmouth College.

Derek Johnson, CFA

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I am fiercely protective of Aurora WDC staff, clients, partners, and brand. I always have been and always will be. In my time at the company beginning in 2003, I’m proud of what we’ve accomplished. However, I’m driven by how our capabilities translate to the greater good of the professional and personal communities we serve. I am grateful for my graduate degree at UW Madison and undergrad experience at UW Eau Claire, as well as my financial understanding gained through the CFA program – all of which helped prepare me for my leadership role. However, it’s the nearly two decades of practical client and program experience that has made me the intelligence professional I am today. My wife and I have four beautiful children who represent the living legacy of what truly inspires me.

Lauren Kenny

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Full Bio
My passion and expertise lies in conducting in-depth secondary research and developing high-impact deliverables that help clients understand the core of the issue, answer critical questions, and make better decisions. I’m a naturally curious person who enjoys tackling complex problems in a variety of fields, industries, and sectors with a balance of rigorous logic and design thinking. In my professional endeavors, I draw on my identity as a former student-athlete, incorporating lessons of grit, teamwork, discipline, and empathy. My academic achievements include an MBA with a Concentration in Healthcare Administration from Florida Southern College in Lakeland, FL and a BA in Intelligence Studies from Mercyhurst University in Erie, PA.

Contact Us Today!

Please contact us below to set up a capability and needs assessment meeting. The entire Aurora WDC team appreciates your consideration and are here to help you achieve success with your business objectives.  We look forward to hearing from you.

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