Aurora WDC - HealthCare & Life Sciences
Using Superior Intelligence to Advance the Cause of Healthcare & Life Sciences
Aurora WDC is committed to helping its regional, national and global Healthcare & Life Sciences clients achieve alpha™ in their marketplace through ethical intelligence gathering, incisive analysis and transformative skill-building. Our global team, which includes multiple PhD’s, helps our clients to exploit gaps in competitors’ strategies, attack profitable adjacent markets, repel business threats, and plan for possible future opportunities. For over 25 years, our clients are proud that we have conducted our business under rigorous ethical guidelines.
- Industry leading group of seasoned professionals in the market analysis and competitive intelligence field for over 25 years
- Fully Integrated Suite of Market Analysis and Competitive Intelligence Support including systems, primary source research, and ongoing market assessment
- Decision-making support services including competitive strategy workshop facilitation and competitive intelligence training
Healthcare & Life Sciences Category Experience:
Allergy
CNS
Diagnostics
HIV/AIDS
Biopharmaceuticals
Oncology
Sleep Disorders
Asthma/COPD
Dermatology
GI
Immunology/Epilepsy
Medical Devices/Equipment
Ophthalmology
Cardiology
Diabetes
Hemophilia
Vaccines
Medical Insurance
Rare Diseases
Typical Focus Areas of Research Services
Market sizing and competitive landscaping
Product development and product management analytics
Conference intelligence and tradeshow coverage
Sourcing and supply chain intelligence
Legislative and regulatory impact analysis

Marketing messaging, counter messaging and value-added marketing programs

Competitive pricing intelligence and go-to-market strategy

War games, competitive simulations and scenario planning

Win-loss analysis

Merger and acquisition intelligence support

Sales force profiles, structure, and compensation


The Healthcare & Life Sciences Decision Support Engine
FirstLight is the SaaS platform of choice for intelligence leaders and analysts in healthcare & life sciences. It gathers information from thousands of public and private sources, synthesizes them into a coherent picture, and delivers those insights into the hands of your stakeholders.
Learn more and schedule a private demo at getFirstLight.com.
COLLECTION
Stay on top of market and competitive events through automated collection and tracking of the following:
- Clinical trial progress
- Regulatory filings and approvals
- Patent filings, claims and approvals
- Emerging challenges to existing technology
ANALYSIS
FirstLight facilitates enhanced decision making through:
- Powerful auto-tagging and keyword-enabled searches that retrieve only relevant intelligence
- Dynamic data manipulation and graphic visualizations that highlight trends across multiple competitors
REPORTING
Stakeholders use reports to internalize market and competitive trends with:
- Dashboards that are therapeutic area and technology-specific
- Breaking news alerts and newsletters with targeted internal distribution
Disclaimer notice: Data found in images and screenshots (above) are for illustrative purposes and do not represent current data or reporting. Scenarios are fabricated for marketing purposes, exclusively.
Expert Healthcare and Life Sciences Team
Full Bio
Full Bio
I love solving gnarly problems – breaking them down, tussling with teammates and clients, and unearthing unexpected connections, emergent patterns and leverage points. At Aurora WDC, my work sits in the space where technology and custom research come together to support actionable, data-informed insights. That means you might find me refining research scopes, building more incisive data collection systems, synthesizing qualitative and quantitative findings, telling stories through data visualizations, or mentoring staff members. My professional expertise and PhD is largely concentrated in the healthcare and life sciences, informed in part by more than 10+ years in epidemiology, public policy, clinical research and population health. I take a keen interest in emerging technology and its application across industries and its potential to transform health. During my after after-hours I enjoy refining my partner dancing skills as well as leading the medical research team of an open source supplies nonprofit.
Full Bio
I manage research projects from beginning to end: designing feasible scopes, ensuring timely execution and delivering actionable intelligence. My clients cross almost all verticals, but I have special expertise in retail, CPG and life sciences. I have extensive experience in reputation intelligence, which is using traditional intelligence best practices and tools to assess and mitigate reputation risk. I am an expert at identifying and monitoring early warning indicators for intelligence programs, and applying risk management principles to prepare, prevent and respond to critical issues. In my free time, I enjoy spending time outdoors hiking, kayaking, fishing, meditating, and camping. I am based in Minneapolis, but can often be found wandering around outside in Northern Minnesota.
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I specialize in designing business competitive simulations for a broad range of client companies across the globe. These simulations depend upon competitive intelligence and market forecasts, which is why the relationship with internal assets is so vital. I was trained in “wargaming” as a member of the U.S. Army Intelligence community, where I designed, developed and implemented numerous joint-service military training exercises. Since leaving the service, I have spent the last 20 years running simulation sessions for Fortune 500 companies, with an emphasis in healthcare, pharmaceuticals, and medical devices.
Full Bio
I bring more than 35 years of global experience and engagement with diverse stakeholders to create strategic solutions within the Healthcare & Life Sciences industry. My expertise includes: Allergy, Asthma, Cardiology, COPD, CNS, Dermatology, Diabetes, Epilepsy, Hematology, Hemophilia, Hepatitis C, HIV/AIDS, Immunology, Oncology, Ophthalmology, Renal Disease, and Sleep Apnea, spanning traditional, biotech, informatics, laboratory testing, genomics and rare diseases. I hold a B.S. in Business with a major in Marketing from Miami University in Oxford, Ohio, and have advanced my knowledge base with numerous advanced-level Healthcare & Life Sciences business management development programs at Babson College, Wharton School, and Dartmouth College.
Full Bio
Full Bio
Contact Us Today!
Please contact us below to set up a capability and needs assessment meeting. The entire Aurora WDC team appreciates your consideration and are here to help you achieve success with your business objectives. We look forward to hearing from you.