Ronnie Weston has always been inspired by her family’s past to leave the world a better place. As an attorney and well-accomplished entrepreneur, Ronnie founded Bull Moose Group, a collaborative group of consultants that advise and help nonprofit organizations fulfill their missions. In today’s episode, Ronnie explains how to turn a nonprofit into an investable organization.
According to Ronnie, before you even think about raising a single dollar, you need to make sure your organization has a solid foundation. Not only do you need a good cause, but also great marketing, an exciting website, and a board that is competent in the fundraising process. Once you have a well-established organization, you can begin to focus on raising capital.
Join the Johnson Brothers on this week’s episode of Running Into the Fog for an in-depth discussion about the process of running nonprofits. Learn more about the importance of teamwork, branding, and how to overcome fear about fundraising so you can successfully raise capital that enriches the lives of the people in your community.
Quotes
• “Before we ever raise $1, all the I’s have to be dotted and the T’s have to be crossed. You have to have an excellent governance model, great marketing materials, an exciting website, and you need to have a board that understands its role in the fundraising process.” (11:54-12:18)
• “The biggest gap in non-profits is nobody wants to ask for money.” (17:26-17:30)
• “The more people on the team, the more successful you’re going to be.” (18:33-18:36)
• “According to all the gold standards of governance, one of your roles as a board member is to ensure the financial resources and part of that is fundraising.” (18:45-18:55)
• “The number one reason why people donate to nonprofits is that somebody they know and respect asked.” (23:47-23:54)
• “There are billions of dollars circulating through philanthropy right now. So if you don’t ask for donations, somebody else will and they’ll give.” (24:07-24:15)
• “Whether you entertain them or not, capital campaigns are the rising tide that lifts all boats.” (32:09-32:17)
Links
For Ronnie Weston:
Website: website: www.bullmoosegroup.com
LinkedIn: https://www.linkedin.com/in/ronnieweston
https://nexaurorawdc.wpengine.com/
Arik Johnson LinkedIn – https://www.linkedin.com/in/arikjohnson/
Derek Johnson LinkedIn – https://www.linkedin.com/in/derek-johnson-cfa-190893/