Aurora WDC Blog

Aurora GPS: Our Bold New Brand

Strategy. Innovation. Growth. These priorities used to be simple goals to understand and, sometimes, even simple to achieve. That simple world no longer exists.

The New Aurora WDC

Much has changed in the 22 years since I set out to build what would become Aurora WDC. We no longer think of strategy as a strict assembly of analytical methods applied to business problems. We no longer consider technology optional to achieving the mission of driving growth and innovation. And we no longer feel like we must achieve business success alone.