Date:November 28, 2011

Overcoming Common Intelligence Mistakes (Part 1 of 2)

Aurora WDC CEO, Derek Johnson, leads a discussion about how to overcome the most common mistakes made by strategic, market and competitive intelligence programs. In part one you will learn about the proper use of SWOT as an analysis framework, avoiding the trap of industry tunnel vision, and how to optimize the combination of technology and human intelligence, or HUMINT.