How to Find the Right Market Intelligence Technology for Your Company
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JP Ratajczak is Senior Manager of Intelligence Systems at Aurora WDC
Michel Bernaiche is Director of Program Development at Aurora WDC
Information systems harness the potential to alter the competitive landscape by fostering better decision making.
How have expectations for technology capabilities and user experience changed over time, and how might you leverage these changes to your company’s advantage?
Intelligence information collection techniques are evolving at vastly different rates: ten years ago, data gathering transitioned quickly from hard copy to digital formats. Other data collection methods have been more resistant to the drivers of change. Web scraping and page tracking techniques have demonstrated ongoing relevance.
Which collection capabilities change the landscape today?
On-premise installations of expensive, high-maintenance systems continue to pose stubborn challenges, in the meanwhile.
In this transitional environment for intelligence systems, IT innovations prompt inquiries such as: How will cloud-based software and tailored deliverables foster efficiencies and contribute to better decision-making? What will the ever-growing user expectations for data visualization performance mean for intelligence analysts and managers? How can intelligence teams be expected to get the right information to the right decision maker at the right time?
Which features of new technologies are most critical to your company? How are collection methodologies, processing abilities, analytical capabilities, information dissemination features, and other components of information systems poised to make impact in your organization?
Join us in this important exploration of technological evolution and intelligence innovation and discover how investments in information systems can deliver immediate, positive outcomes through increased competitive advantage.
- Discover the evolution of intelligence technology such that they might “learn from the past to understand the present.”
- Learn about the most important features of technology systems and determine which are most critical for them in evaluating and selecting products to meet unique client needs.
- Realize that near-term investments in technology yield substantial long-term beneficial results as CI/MI/KM teams consequently save time, increase visibility, and make greater impact via more personalized, efficiently delivered intelligence: Investments in technology will ultimately benefit decision makers who will more quickly grow marketplace competitiveness.
About the Provocateur
JP Ratajczak is a Senior Manager of Intelligence Systems at Aurora WDC, where he leads all aspects of technology client service. Prior to joining Aurora in 2014, he most recently spent 7 years in Deloitte’s HUMINT program and leading research for the Deloitte CEO’s Communications team. Mr. Ratajczak has held various national and regional leadership roles for SCIP for 15 years and was a co-author of Conference and Tradeshow Intelligence. He earned a B.A. in Research/Intelligence Analysis and an M.S. in Organizational Leadership from Mercyhurst University.
We hope you can join us.
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