How to Evolve Intelligence Organizations for Maximum Success
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Melanie Prudom is Senior Market Research Consultant at DuPont
Derek Johnson is Chief Executive Officer at Aurora WDC
How can intelligence leaders future-proof their organizational structures to prepare for the strategic, market and competitive challenges of tomorrow?
The way an intelligence function is structured within an organization has implications, not only for the company itself, but for those working within the unit. The whole team works within the confines of departmental and company structure that can be either beneficial in its design or hampered by its limitations.
High performing intelligence units must be adaptable and responsive to change; thus, such teams able to achieve evolutionary success as their malleable structure adjusts to the inevitable changes in the status quo.
Just a few of the questions we will address include:
- What realities drive successful outcomes for intelligence functions within the org chart? How does leadership wield influence?
- How do you best position the intelligence function to yield successful interactions between staff, stakeholders and end-users?
- What are the various features of differing structures – pros, cons, and positioning – within the company that merit consideration?
- How does the structure of an intelligence function define and demonstrate success within the unique design of the organization?
Join in a compelling examination of intelligence program design as we explore a variety of operating models and learnwhich path is best for your company to follow today in its pursuit of evolutionary sustainability tomorrow.
- Know the key drivers, issues and considerations for structuring intelligence organizations for evolutionary success
- Identify alternative organizational structures and consider the pros and cons of each
- Participate in group discussion of organizational intelligence structures and share your experiences
About the Provocateur
Melanie Prudom joined DuPont in 2011 as Intelligence Practice Leader, responsible for establishment of global Intelligence Center of Excellence within Corporate Marketing & Sales. Charged with establishing and promulgating use of best practices, methodologies, processes and tools for generation and communication of holistic insight generation (market, competitive and customer) by internal, external, direct and networked market research professionals and their vendor partners, and lead and mentor regional Practice Leaders.
Today, Melanie provides global B2B market, customer and competitive intelligence support to DuPont’s Advanced Materials Pillar strategy initiatives and Electronics & Communications (E&C) business unit and business segments. Existing brands/products, new product / growth R&D initiatives, M&A.
We hope you can join us.
Register for this Webinar