How to Build Visibility, Trust and Collaboration with Intelligence Aggregation Systems
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Zena Applebaum is Director, Competitive Intelligence at Bennett Jones LLP
Derek Johnson is Chief Executive Officer at Aurora WDC
Does everyone in your organization aggregate information from secondary sources the same way? Do they comment in a centralized repository where institutional knowledge can be learned and leveraged for competitive advantage?
If you answered “no” to either of those provocative questions, then join us for a webinar to learn about how intelligence aggregation systems unite the people, sources and knowledge in your organization to collaborate on competitive and market issues.
- How collaboration can increase efficiency, turning information into intelligence.
- How competitive intelligence aggregation systems can take the lead on collaboration.
- How to keep information front and center, thereby increasing the visibility and longevity of competitive intelligence functions.
Zena Applebaum is the Director of Competitive Intelligence at Bennett Jones LLP, a leading international law firm based in Canada. Zena’s primary responsibilities include practice development, market and competitor performance analysis, client relationship management, counter-intelligence and marketing. Zena brings a unique perspective to intelligence and market dynamics as a result of broad business development, data management, marketing, and corporate research experience in a variety of sectors. Zena has a joint academic and applied Master of Arts degree in Communication and Culture from York and Ryerson Universities. A regular speaker and writer on competitive intelligence topics in Canada and abroad, Zena authored “Business Intelligence for Law Firms” published in November 2012, by The Ark Group. Zena currently serves as a The Chair of the Special Library Association Competitive Intelligence Division Board of Directors and is a former member of the SCIP Board of Directors.
Zena will present 30 minutes on how intelligence aggregation systems can build visibility, trust and collaboration, and will be joined by webinar moderator Derek Johnson, Chief Executive Officer at Aurora WDC.
The second half of the hour will continue with questions from the online audience and thoughts on what the future holds for helping business leaders make more confident decisions in uncertain times, concluding with a description of the next webinar and other upcoming activities in the Intelligence Collaborative series.
We hope you can join us.