How Competitive Intelligence Supports SMB Business Opportunities with Actionable Insights
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Rostyk Hursky is Manager of Business Intelligence at Saskatchewan Research Council (SRC)
Craig Fleisher is Chief Learning Officer at Aurora WDC
Decision-makers have to sift through a vast amount of information and insights on a daily basis in order to make calculated and well informed decisions. And this is even more daunting if you are a small or medium-sized business owner. We are bombarded from all angles with key strategic information that impacts our business. Key data, and more importantly, insights, are sometimes lost amongst the noise. What about the industry challenges that are taking place? How about understanding the drivers of our clients’ purchasing decisions? What is it about the new technology that has become a disruptor in the marketplace? How come there are so many patents being filed in a specific area? These and other questions are primers for why a formalized approach to Intelligence can yield SMBs more focused and strategic information that will not be lost in the noise, that will be continually monitored and relayed to decision makers and how this information can be utilized to successfully drive business forward to a more desirable future.
- Discover the Intelligence function from a perspective of a Research and Technology Organization (RTO), which supports the success of small and medium sized businesses (SMBs).
- Don’t have a CI team? Learn how formalized intelligence efforts can yield immediate returns and benefit your organization.
- Develop an enhanced understanding of setting helpful expectations that are not daunting or cumbersome when formalizing CI.
- Identify the linkages and networks CI has to other functions across your organization and utilize the integrated approach to CI.
Rostyk Hursky is the Manager of Business Intelligence at the Saskatchewan Research Council where started in 2010 in a blank canvas of a role. Today, Rostyk leads a team of analysts who monitor, gather and analyze competitive intelligence as it relates to the Saskatchewan Research Council’s areas of expertise and potential areas of opportunity. He has built a knowledgeable team, developed a proactive intelligence management function for the Saskatchewan Research Council and has become a respected thought leader in Competitive Intelligence in North America. Rostyk is the 2013 winner of the Saskatchewan Institute of Public Administration of Canada Promising New Professionals Award. He is also a past board member of Strategic and Competitive Intelligence Professionals an association of over 3,000 global professionals in Competitive Intelligence.
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