Events

Wednesday September 17, 2008
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2008 AMA Marketing Research Conference (End: 5:00 pm Start: 09/14/2008 - 8:00am End: 09/17/2008 - 5:00pm )
What are people really thinking?

2008 Marketing Research Conference
Refocusing on the Consumer: What are people really thinking?
September 14-17 – Boston, MA

Register Now and Save - Early Registration Deadline is August 14th

The 2008 AMA Marketing Research Conference is THE knowledge leading event for Market Researchers.

This is the “don’t miss” event of the year - an event like no other, offering the benefits of being part of THE premier marketing organization in the world which attracts practitioner and academic leaders who truly seek to advance the field of marketing research, share ideas with others in the community and gain insight/knowledge of their own.

This years’ theme of Re-focusing on the Consumer will show attendees how to go beyond their collected data, differentiating techniques, technologies and trends, to get to the root of understanding the context in which consumers make decisions and filter information.

The event will offer:

  • Provocative keynote sessions
  • Insightful presentations on technologies, methods and trends
  • Industry leadership Awards such as EXPLOR Award (which focuses on researchers finding new ways to use technologies for better more scalable insights) and the Parlin Award (given to the industry leader of the year recognized by his/her peers)
  • Networking and social activities amongst a tight knight and welcoming community of dedicated marketing research professionals

Join over 600 peers as they gather in Boston for the event of the year!

For full conference information or to register for the AMA’s 2008 Marketing Research Conference, visit: www.marketingpower.com/research

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Friday September 19, 2008
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Arik Johnson Keynote for Minnesota LifeScience Alley on Competitive Intelligence (Start: 8:00 am End: 12:00 pm )

Life Science AllayCompetitive Intelligence

Presented in Cooperation with SCIP

9/19/2008


Time

Registration: 7:30 am - 8:00 am
Program: 8:00 am - 12 noon

Event Description

This full-morning program will begin with an introduction of competitive intelligence (CI). The second part of the program will focus on the application of competitive intelligence principles to business practices with examples. The following topics will be addressed:

- What is CI?
- Why does a company need to practice CI?
- How do you get started with CI?
- Examples of how CI is being applied.

Members of SCIP (Society of Competitive Intelligence Professionals) may register at the LifeScience Alley member rate.

Speakers

Arik Johnson, Founder & CEO, Aurora WDC

Arik Johnson is chief executive of the competitive intelligence think tank and reconnaissance bureau, Aurora WDC, which he founded in 1995. As managing director and (more)

Topics

The following topics will be addressed:

  • Competitive Intelligence

Location

DoubleTree Park Place Hotel - 1500 Park Place Blvd., St. Louis Park, MN 55416 -- 952.542.8600 for front desk. Directions: Hwy. 394 to Park Place/Xenia exit - south to 16th St. - right on the corner.

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