The science and art of asking better questions

Aurora WDC is dedicated to helping you ask better questions and get actionable answers.

Sometimes, that means conducting global primary and secondary research on your before. Other times, that means developing software that helps you collect, organize, analyze, and distribute information. Often, that involves training your team to do that work themselves. Or, any combination of the above. The quality of your success tomorrow depends on the quality of the questions you ask today.

Aurora WDC intelligence services

Industry Expertise + Experience

Information, Communications & Technology
Mobile Devices, Social Networks & Cloud Computing; Media, Publishing & Entertainment; Software & Web Services; Semiconductors & Computers; Voice & Data Telecommunications, Wireless & Networking; IT Services & E-Commerce
Healthcare, Medicine & Life Sciences
Pharmaceuticals & Biotech; Medical Devices & Implants; Diagnostics & Imaging; Medical & Health Providers
Financial, Professional & Consulting Services
Banking, Real Estate & Investment Services; Insurance & Risk Management; Legal & Tax Products & Services; Advertising & Marketing; Management Consulting; Engineering & Design Services; Education
Consumer, Manufacturing & Retail
Fast-Moving Consumer & Packaged Goods; Hospitality, Hotel & Dining; Appliances, Furniture & Housewares; Clothing & Apparel; Food, Beverage & Alcohol
Travel, Transportation & Logistics
Airlines & Aircraft; Defense, Space & Military; Automobiles & Other Passenger Vehicles; Shipping, Cargo & Delivery Services
Energy, Materials & Commodities
Chemicals; Petroleum, Natural Gas & Coal; Wind, Solar and Hydro Electricity; Materials & Polymers; Metals & Mining; Agriculture & Other Natural Resources

Aurora WDC has earned its reputation as a premier intelligence advisor by working tirelessly on behalf of its clients, uncovering strategic market and competitive insights and advising on business strategy concerns since 1995.

Leadership Team

Derek Johnson

Derek Johnson, Chief Executive Officer

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As Chief Executive Officer of Aurora WDC, he invests most of his time guiding the overall strategy of the business and directing the firm’s external consulting opportunities with clients. Prior to this promotion in March 2010, he served the prior seven years as Chief Operating Officer and Director of Research with the firm. Prior to joining Aurora in 2003, Mr. Johnson was in the Investment Management industry as an account and portfolio manager. He served as Wisconsin’s SCIP chapter co-chair from 2007-2009 and remains on the steering committee, was Program Chair of the 2009 SCIP International Conference, and is a SCIP Catalyst Award recipient.

Arik Johnson

Arik Johnson, Founder & Chairman

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Arik Johnson is Chairman of Aurora WDC, the intelligence research, systems and training advisory firm he founded in 1995. After stepping aside as CEO in late 2009, today Mr. Johnson focuses on the development of competing hypothetical solutions to seemingly intractable intelligence problems. He works with organizations of all kinds to develop a performance-driven organizational reconnaissance apparatus to monitor, detect, interpret and anticipate changes in the business environment that could help them outperform their peers.

Greg Ervin

Greg Ervin, Chief Technology Officer

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Greg Ervin serves as CTO at Aurora WDC, a global intelligence organization headquartered in Madison, WI. Reporting to the CEO, he is responsible for the oversight of all endeavors that couple technology and human analysis, including the FirstLight® Intelligence Platform. He takes a hands-on approach to the FirstLight technology roadmap and implementation of new features – both client-facing as well as foundational technology. Mr. Ervin believes that his personal approach to addressing client needs leads to a more responsive, and ultimately higher-value, technology solution.

John Thomson

John Thomson, Chief Research Officer

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John Thomson joined the company in early 2005 and has more than 17 years of experience in the field of corporate intelligence and counterintelligence. Based in Atlanta, his role as Chief Research Officer focuses on managing the field intelligence collection efforts of our research teams, with final decision-making capability on the composition of the research teams and the ongoing directives of their efforts. He also manages our network of overseas research partners. Over the course of his career, he has worked hundreds of intelligence projects for a multitude of Fortune 500 and Global 2000 clients across more than 15 different industries. Prior to joining Aurora, Mr. Thomson worked several years in field operations as an intelligence collector for multiple firms and also spent 12 years with a leading technology company where he built and managed their competitive intelligence program. His academic achievements include a B.S. in Marketing from American University in Washington, D.C., MBA coursework at Monmouth University in Long Branch, NJ, and the Georgia Private Investigator program at Gwinnett Technical College in Lawrenceville, GA.